One of the most important and difficult choices that someone that is beginning a website can make is what to name it. What do you want your domain name, or website name, to be? Do you want it to be a reflection of yourself? Do you want it to be related to the topic you love?
Which is more important? Should you have a keyword related domain name, or a personal domain name that reflects your name? This is a choice you have to make and one that depends on what your intentions are with your site.
One of the toughest questions that I faced when I started this site was what should I name it? When I first started this site, my intentions were to use it for a web design business. I enjoyed sharing what I was learning about accessible web design, and showcasing my work. Over time, however, I began realizing that there were numerous opportunities to learn a lot more about the internet and web sites, making money online and other things with personal web sites that just solidified my choice.
I decided to pick this name, ejcross.com as a personal site. This gives me a huge benefit, but also a huge drawback when it comes to domain names. Let me explain.
If you are looking to learn to blog, one of the choices you will have to make is will you sell your blog down the road? If you pick a hot topic and bring in a huge audience from your favorite topic, will you eventually sell your site? If it is in your name, probably not. If you do, you won’t make as much as you would if your site was in a generic name. Why?
Well, if I was shopping for a site that talked about my favorite items of “blue widgets” and your site was named “bobsbluewidgets.com” instead of “bestbluewidgets.com”, which one would make more sense? As for an investor or a person that was wanting to make money online with websites, I would pick the generic site name as a purchase.
When you create a site in your personal name, there comes an aspect with it that is related to you. It is hard to distinguish between you (the original owner) and someone else that might own the site. Would you want someone else owning your identity online? I sure wouldn’t.
One of the great sites that I read often when it comes to creating websites is Court’s Internet Marketing Site. You can see a great video about how to chose a domain name for beginners that should help you pick a domain name for yourself.
The ultimate choice comes down to the fact of if you want to just have a site that is related to your personal name, one that reflects your own feelings, opinions and thoughts, or if you want a site that is branded to eventually be able to sell for a profit if you decide to?